Our success doesn't just come from what we do. It's how we do things and why that really matters.
Our purpose is to use the power of communications to make a better world.
We bring together the best networks, the best technology and the best people. Making connections, driving innovation and creating new possibilities. Working hard to create a great experience for both our people and our customers.
When we do all these things businesses grow, communities flourish and people get more out of life.
That's the difference we're determined to make, every single day.
Best place to work
We want BT to be a place where our people feel engaged, be themselves, and inspired to be the best they can be. We want to be a high performing, thriving organisation, where difference is celebrated and innovation is a big part of who we are.
To do that we need brilliant collaboration and shared ambition. Where our leaders are challenging but supportive; where we celebrate success; where we are able to learn as we grow and where our people make customers feel valued by delivering great experiences.
At its heart are our values. They guide our decisions and behaviours.
Our values capture the spirit of BT at its best.
Values shape our culture. They help guide our decisions at every level. They define how we work every day. In short, they show us the right thing to do.
We've thought long and hard about what makes us unique. How we've changed already, and what we want to be in the future. And we didn't develop our new values in a dark room. We asked our customers what they thought. We asked colleagues right across our organisation too.
We all wanted values that were aspirational, but realistic – things that captured the spirit of BT at its best.
Our customers wanted us to understand their needs, be easy to deal with and show we care.
Everything we were told led us to three words: Personal, Simple, Brilliant.
Every single person in BT has a role to play in bringing these values to life - wherever people sit in the business, whatever job they do and wherever in the world we live.